About

Founded in 2021. We're passionate about the data behind every decision. In Data Analytics, Sales, Operations, and Deductions.

See How We Work

RTN was built on a simple belief:

CPG brands make better decisions when they can trust the numbers and have experienced people who know what to do with them. We get the data true, solve the problem in front of us, build the right capability, and leave your team stronger than we found it.

What we do

We're a fractional network, not an agency. That means you get senior people who've done the job before normally 10+ year or more. We give you the hours you need to get the job done, without the overhead of a full-time hire you can't yet justify.

Some brands come to us for one thing like a deduction backlog that's bleeding six figures. Others need the whole backbone — clean data, a retail strategy that survives contact with a buyer, support with their 3PL. We scope to the problem, not to a retainer.

Most engagements start narrow and grow. That's on purpose. We'd rather earn the next problem than sell you a package you don't need yet.

What we cover

Data: Coding, analysis, problem solve, data management and dashboards you can trust

Sales: Retail Strategy, Contribution analysis, sales calls, broker management, and trade spend

Ops: Supply chain management, forecasting, fulfillment, distributor and 3PL management

Deductions: Reconciliation, recovery, and prevention

Our Partner Team

Lisa Thorson

14+ years of CPG experience as a broker and sales manager, combined with 8+ years in data analytics

Lisa started on the data side before moving to CPG, being a broker and sales strategist for brands navigating retailer. That order matters as she came into the trade and retail side already thinking numbers which is what led her to found Run The Numbers. Her approach is simple: retailer growth should create value, not just more doors, and every recommendation is backed by numbers you can trust.

Matt Fendley

Matt Fendley has over 12+ years of founder experience plus becoming a consultant that has a deep understanding of what it takes to build and run a brand.

Matt's operations expertise spans supply chain, systems building, and the messy middle between the two. The work that turns a good idea into something that actually ships on time. He helps emerging brands find focus, structure and forward momentum. The partner you want in the room when growth is starting to outpace the system behind it.

Stone Zhang

Stone Zhang leverages a Master’s in Data Science and CPG experience to turn complex data into actionable insights.

Fluent in Scout, Tableau, Power BI, and Excel, Stone builds models that connect sales, trade spend, and operations into one clear picture. Helping brands see where velocity is up, where margin is leaking and what to fix first.

Leora Krause

Leora Krause brings 20+ years of deep retail expertise and a proven track record supporting CPG brands.

Specializing in retail strategy, buyer relationships, and sales team management, she helps brands navigate the sales landscape with clarity and confidence. She strengthens commercial execution and drives meaningful, sustainable growth for the brands she serves.

Cory Filley

Cory Filley is a CPG sales leader with 20+ years of experience whose strength is turning brand potential into profitable growth through go-to-market strategy, pricing and retail execution.

Cory has managed more than $20M in revenue across the US, Canada and international Markets, delivering 17% annual sales growth. Working with retailers, brokers and distributors across multiple categories, he helps brand expand their retail presence, strengthen partnerships and turn new distribution into sustainable sales growth.